Sunday, November 26, 2006

From The Heart Campaign

From Your HeartSingapore is ranked 26th in World Service Standard which is appalling when one considers that we were at number 17 A YEAR before.

Our service is Mechanical. Cold.
Only do as per told attitude.
We have to change this.

Not because it will help our ranking position.
Neither is it because good service rendered leads to higher profits.

From Your HeartAt the end of the day, this will be our culture - a Singaporean culture.

From The Heart Campaign aims to revolutionise this culture. Not just good textbook-type replies but honest, human-like responses coming straight from the heart.

Start today. Begin with a smile. Or a simple 'Hey - how's it going?'.

Anything.

From Your HeartJust make sure it's From The Heart


Please help support the cause by creating an awareness.
1. Linking the post
2. Paste the white ribbon or black ribbon on your page.
3. Simply support by commenting



2 Comments:

Blogger Self Drive said...

Kudos to Changi Airport for being voted World's Best Airport 2006!

Here's to all the staff and mgt who made it possible.

Check the link here: http://www.airlinequality.com/news/230506-bestairport.htm

4:09 am  
Blogger Self Drive said...

Dear Sir,

Your staffs meet the timely schedules and they greatly contribute to an efficient transport system in Singapore. Everyday, SBS Transit services sends millions of Singaporean home safely.

On behalf of the millions of Singaporeans who have yet to write in their thank you, I commend your organization.

In terms of quality, your organization is (on a scale of 1-5 stars) 6 Stars !

Recently though, Singapore was ranked 26th in World Service Standards. You may read more at this article http://www.channelnewsasia.com/stories/singaporelocalnews/view/240102/1/.html

I was certain that this could just be a demographic mistake. It must be.

I then looked to commend outstanding worker/staff so as to recognize his or her contributions.

Sadly, the more I analyze, the more I realized that the demographic might be an accurate measure of the actual truth.

In the past week of journey with SBS Transit services, your staffs were friendly enough.
They answered when asked.
They greeted when you board.
They stopped when requested.
They get you from point A to point B.

However, I wasn’t looking for common courtesy.
Instead, I was looking for warm responses.
I was looking for service from the heart.

One might argue that in our culture, we are taught to do-as-per told. We take instructions and out-perform any nation. We become so mechanical that somewhere along the way, we forget about ‘human connection’.

Let’s imagine this scenario.

A bus makes its regular stop.
Initially it was the 3rd bus in the berth since there were 2 buses ahead.
An elderly woman who was ‘kan-cheong’ rushed forth to the 3rd bus.
Through the front glass panel, you can see the elderly woman walking in difficulty.
By the time she got to the front doors, the bus pushed forth to fill the space left by the other two buses that had just driven away.
That poor elderly woman struggled to double back in order to catch the bus.
Eventually she made it aboard.

This incident happened yesterday along Tampines East CC.
That poor elderly woman might have suffered a fall or worse.

In the above situation, the bus captain could have opened the door for the old lady and then advise her accordingly.

Or he could at least have acknowledged her presence and gestured accordingly to assure the elderly woman.

But all these options came to me as an after thought and so I can imagine that the Bus Captain is probably focusing on the road ahead.

Besides, it is Not in our culture to be so ‘personal’ however, we need to change this.

We need to stop being so mechanical.

Stop being so ‘cold’.

Stop ‘Only do as per told attitude’.

I urge your organization to help revolutionise this culture.

Not because it will help our ranking position.
Neither is it because good service rendered leads to higher profits.

But because at the end of the day, this will be our culture - a Singaporean culture.

Your organization reaches out to millions of people everyday and I am confident that your established organization will be the very one to help create an awareness on this issue.

Not mere textbook-type replies but honest, human-like responses coming straight from the heart.

Start today. Begin with a smile. Or a simple 'Hey - how's it going?'.

Anything.

Just make sure it's From The Heart.

Best regards,

Your humble consumer.

6:47 am  

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